It's been very exciting and challenging working with Urban Outfitters to prepare for the pop up with
Mowgli. It's both of our first times designing an entire retail space to stuff with our goods. Space 15 Twenty is building pretty much whatever we want in the space which is awesome but when the possibilities are almost endless it can be hard to figure out a clear vision. Regardless I think we did a pretty kickass job!
I designed some Mowgli x Mokuyobi branded type for them to paint on the front wall by the entrance. We got to see it in progress when we stopped by the space one day. We separated the parts of the store into categories with large painted boxes and had signs painted to divide up the areas: bags, patches, hats, fitting room, etc. For the patch area I mocked up a giant peg board and two mini peg boards to use as a merchandise rack. You can see the mock up and final build out below before all of the product was put up.
We wanted the employees of the pop up to wear a uniform to be easily spotted so we bought two plain jean vests with frayed sleeves which I dyed yellow and secured the sleeves by finishing the raw edge with hot pinked red/orange binding tape. Philip did a rad paper cut that we used in our proposal but also made into 2" buttons to put on the vests and to wear ourselves!
